{"id":28289,"date":"2018-06-22T11:22:01","date_gmt":"2018-06-22T09:22:01","guid":{"rendered":"http:\/\/www.estudiaryemprenderingenieria.com\/?p=28289"},"modified":"2022-09-15T17:14:59","modified_gmt":"2022-09-15T15:14:59","slug":"startups-asseguradores","status":"publish","type":"post","link":"https:\/\/blog.inspiritmutua.com\/cat\/startups-asseguradores\/","title":{"rendered":"Startups i asseguradores: una relaci\u00f3 win-win"},"content":{"rendered":"<p align=\"justify\"><a href=\"http:\/\/blog.inspiritmutua.com\/cat\/wp-content\/uploads\/sites\/2\/2018\/06\/rawpixel-668346-unsplash-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-28287\" src=\"http:\/\/blog.inspiritmutua.com\/cat\/wp-content\/uploads\/sites\/2\/2018\/06\/rawpixel-668346-unsplash-1.jpg\" alt=\"rawpixel-668346-unsplash\" width=\"3000\" height=\"1894\" \/><\/a><\/p>\n<p align=\"justify\">Des de l&#8217;origen de la humanitat,\u00a0<strong>l&#8217;adaptaci\u00f3 als canvis<\/strong>\u00a0i la constant evoluci\u00f3 han estat factors vitals per a la superviv\u00e8ncia. Als negocis no \u00e9s una excepci\u00f3. Aquell que s&#8217;adapta m\u00e9s r\u00e0pidament a les externalitats que afecten un mercat, t\u00e9 m\u00e9s probabilitats de col\u00b7locar-se en una posici\u00f3 de lideratge en el sector. En definitiva, la clau est\u00e0 en\u00a0<strong>donar als clients aquest valor afegit<\/strong>\u00a0que la compet\u00e8ncia no pot oferir.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Taula de continguts<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.inspiritmutua.com\/cat\/startups-asseguradores\/#Com_dur_a_terme_una_relacio_win_%E2%80%93win\" >Com dur a terme una relaci\u00f3\u00a0win\u00a0\u2013win<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.inspiritmutua.com\/cat\/startups-asseguradores\/#El_model_Corporate_venture_Capital_i_els_programes_dacceleracio\" >El model\u00a0Corporate\u00a0venture\u00a0Capital i els programes d&#8217;acceleraci\u00f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.inspiritmutua.com\/cat\/startups-asseguradores\/#Una_relacio_on_tots_guanyen\" >Una relaci\u00f3\u00a0on tots guanyen<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Com_dur_a_terme_una_relacio_win_%E2%80%93win\"><\/span><strong>Com dur a terme una relaci\u00f3\u00a0win\u00a0\u2013win<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La millor manera d&#8217;aportar aquest valor afegit \u00e9s\u00a0<strong>convertir el negoci en\u00a0<em>disruptiu<\/em><\/strong>, \u00e9s a dir, usar la tecnologia per generar valor. Per a aix\u00f2, moltes asseguradores han optat per crear una\u00a0<strong>col\u00b7laboraci\u00f3 amb\u00a0startups<\/strong>, una relaci\u00f3 del tot guanyadora.<\/p>\n<p align=\"justify\">Perqu\u00e8 la relaci\u00f3 sigui fruct\u00edfera, cal estudiar<strong> la millor f\u00f2rmula de complementar-se<\/strong>, establint per contracte els rols de poder, les obligacions i responsabilitats, aix\u00ed com el model de relaci\u00f3 entre\u00a0startup\u00a0i asseguradora.<\/p>\n<p><a href=\"http:\/\/www.estudiaryemprenderingenieria.com\/wp-content\/uploads\/2018\/06\/rawpixel-651362-unsplash-1.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-28282\" src=\"http:\/\/www.estudiaryemprenderingenieria.com\/wp-content\/uploads\/2018\/06\/rawpixel-651362-unsplash-1.jpg\" alt=\"rawpixel-651362-unsplash\" width=\"3000\" height=\"1998\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"El_model_Corporate_venture_Capital_i_els_programes_dacceleracio\"><\/span>El model\u00a0Corporate\u00a0venture\u00a0Capital i els programes d&#8217;acceleraci\u00f3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p align=\"justify\">Un dels models de relaci\u00f3 m\u00e9s estesos \u00e9s l&#8217;anomenat \u201c<strong>Corporate\u00a0Venture\u00a0Capital<\/strong>\u201d o\u00a0<a href=\"https:\/\/www.accelgrow.com\/corporateventuring\/\" target=\"_blank\" rel=\"noopener\"><strong>CVC<\/strong><\/a>. El seu funcionament \u00e9s simple: l&#8217;asseguradora finan\u00e7a una\u00a0startup\u00a0usant fons amb recursos propis de l&#8217;empresa. Per aix\u00f2, espera obtenir no nom\u00e9s un retorn econ\u00f2mic sin\u00f3 tamb\u00e9\u00a0<strong>estrat\u00e8gic<\/strong>.<\/p>\n<p align=\"justify\">Un altre model s\u00f3n els\u00a0<a href=\"https:\/\/www.accelgrow.com\/aceleracion\/\" target=\"_blank\" rel=\"noopener\"><strong>programes d&#8217;acceleraci\u00f3<\/strong><\/a>\u00a0(outside-in)\u00a0que tenen com a\u00a0<strong>objectiu establir lligams entre\u00a0starups<\/strong>\u00a0del mateix sector. En aquesta relaci\u00f3 s&#8217;ofereix a les\u00a0startups\u00a0un programa de formaci\u00f3 i\u00a0mentoring, un espai de\u00a0coworking\u00a0i altres serveis.<\/p>\n<p align=\"justify\">Un exemple d&#8217;aquestes modalitats \u00e9s la que ha adoptat l&#8217;asseguradora\u00a0<a href=\"https:\/\/www.mutua-enginyers.com\/ca\" target=\"_blank\" rel=\"noopener\"><strong>La M\u00fatua dels Enginyers,<\/strong><\/a>\u00a0amb l&#8217;adquisici\u00f3 de\u00a0<strong><a href=\"https:\/\/www.accelgrow.com\/\" target=\"_blank\" rel=\"noopener\">Accel\u00a0&amp;\u00a0Grow<\/a><\/strong>, una empresa especialitzada a oferir programes d&#8217;acceleraci\u00f3 i CVC. Tamb\u00e9 ofereix serveis de\u00a0coworking, formaci\u00f3 i ajudes en el finan\u00e7ament<\/p>\n<p><a href=\"http:\/\/www.estudiaryemprenderingenieria.com\/wp-content\/uploads\/2018\/06\/Beneficios-Startups-AxelGrow-1.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-28284\" src=\"http:\/\/www.estudiaryemprenderingenieria.com\/wp-content\/uploads\/2018\/06\/Beneficios-Startups-AxelGrow-1.jpg\" alt=\"Beneficios Startups AxelGrow\" width=\"612\" height=\"363\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Una_relacio_on_tots_guanyen\"><\/span>Una relaci\u00f3\u00a0on tots guanyen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p align=\"justify\">Una\u00a0<strong>relaci\u00f3\u00a0win\u00a0\u2013\u00a0win<\/strong>\u00a0\u00e9s aquella en la qual totes les parts surten amb algun benefici. Per l\u00f2gica, tots coneixem la cl\u00e0ssica estrat\u00e8gia de \u201c la uni\u00f3 fa la for\u00e7a\u201d per\u00f2 quins beneficis obtenen realment les dues parts?<\/p>\n<p>Per a\u00a0<strong>les\u00a0startups<\/strong>\u00a0els beneficis que obtenen s\u00f3n:<\/p>\n<ul>\n<li>Formaci\u00f3<\/li>\n<li>Adquirir una imatge de marca consolidada i amb un reconeixement en el sector.<\/li>\n<li>Adquirir experi\u00e8ncia i aprofitar-se del bagatge de l&#8217;asseguradora.<\/li>\n<li>Acc\u00e9s a la inversi\u00f3 i recursos<\/li>\n<li>Augmentar la for\u00e7a de comercialitzaci\u00f3, tenint acc\u00e9s a la base de dades de l&#8217;asseguradora.<\/li>\n<\/ul>\n<p>Els beneficis per a\u00a0<strong>les asseguradores<\/strong>\u00a0s\u00f3n:<\/p>\n<ul>\n<li>Possibilitat d&#8217;invertir i diversificar.<\/li>\n<li>Millorar la imatge de marca.<\/li>\n<li>Incorporar nous productes al\u00a0portfoli.<\/li>\n<li>Desenvolupar solucions a processos tecnol\u00f2gics actualment inviables per cost.<\/li>\n<li>Agilitat i flexibilitat per adaptar-se als canvis del mercat.<\/li>\n<\/ul>\n<p align=\"justify\"><strong>La col\u00b7laboraci\u00f3 entre les\u00a0startups\u00a0i les asseguradores ja \u00e9s una realitat que funciona<\/strong>. Gr\u00e0cies a aix\u00f2, s&#8217;arriba a un equilibri entre\u00a0<strong>l&#8217;agilitat, la innovaci\u00f3 i la predisposici\u00f3<\/strong>\u00a0al risc de les\u00a0startups; i la\u00a0<strong>consolidaci\u00f3, experi\u00e8ncia i accessibilitat<\/strong>\u00a0a una gran base de clients per part de les asseguradores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des de l&#8217;origen de la humanitat,\u00a0l&#8217;adaptaci\u00f3 als canvis\u00a0i la constant evoluci\u00f3 han estat factors vitals per a la superviv\u00e8ncia. Als negocis no \u00e9s una excepci\u00f3. Aquell que s&#8217;adapta m\u00e9s r\u00e0pidament a les externalitats que afecten un mercat, t\u00e9 m\u00e9s probabilitats de col\u00b7locar-se en una posici\u00f3 de lideratge en el sector. En definitiva, la clau est\u00e0 &#8230; <a title=\"Startups i asseguradores: una relaci\u00f3 win-win\" class=\"read-more\" href=\"https:\/\/blog.inspiritmutua.com\/cat\/startups-asseguradores\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre Startups i asseguradores: una relaci\u00f3 win-win\">Llegiu m\u00e9s<\/a><\/p>\n","protected":false},"author":5,"featured_media":28281,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,132],"tags":[332,334,335,337,330,86,338,340,341,342,153],"class_list":["post-28289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assegurances-joves","category-emprendre-i-treballar","tag-accel-grow-ca","tag-aseguradoras-ca","tag-asseguradores","tag-corporate-venture-capital-ca","tag-la-mutua-de-los-ingenieros-ca","tag-la-mutua-dels-enginyers","tag-programas-de-aceleracion-ca","tag-programes-dacceleracio","tag-relacio-win-win","tag-relacion-win-win-ca","tag-startups-ca"],"_links":{"self":[{"href":"https:\/\/blog.inspiritmutua.com\/cat\/wp-json\/wp\/v2\/posts\/28289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.inspiritmutua.com\/cat\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.inspiritmutua.com\/cat\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.inspiritmutua.com\/cat\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.inspiritmutua.com\/cat\/wp-json\/wp\/v2\/comments?post=28289"}],"version-history":[{"count":2,"href":"https:\/\/blog.inspiritmutua.com\/cat\/wp-json\/wp\/v2\/posts\/28289\/revisions"}],"predecessor-version":[{"id":29086,"href":"https:\/\/blog.inspiritmutua.com\/cat\/wp-json\/wp\/v2\/posts\/28289\/revisions\/29086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.inspiritmutua.com\/cat\/wp-json\/wp\/v2\/media\/28281"}],"wp:attachment":[{"href":"https:\/\/blog.inspiritmutua.com\/cat\/wp-json\/wp\/v2\/media?parent=28289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.inspiritmutua.com\/cat\/wp-json\/wp\/v2\/categories?post=28289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.inspiritmutua.com\/cat\/wp-json\/wp\/v2\/tags?post=28289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}